I often talk to beginners, and not so beginners about the need to label honey jars correctly. I had an enquiry about internet sales of honey. If you search your local Facebook area for "honey for sale" you get a large number of adverts of honey for sale in your local area, usually imported from Poland or similar in all sorts of sizes, jars and incorrect labelling. On further investigations, local farm shops and even supermarkets are selling honey with the wrong labelling. I am also sceptical about "organic honey sourced from EU and Non EU countries". Should we be reporting these sales? Is there a body who actually check these things? It's easy to say what we know we should be doing, but difficult to justify it if you see so much being sold incorrectly.
In what way are many of these products being incorrectly labelled?
The worst offenders that I know of are supermarkets which sell jars that are advertised as containing honey but have been found in the UK (65%) to be adulterated with other food stuffs.
Your local trading standards is the organisation to complain to about anything that is not legal on the labelling.
Details of what is required can be found at
https://www.bromley.gov.uk/leaflet/122623/3/757/d